Modern marketing is characterised by “pull” strategies that generate inbound leads. This means strategies that get people to seek you out. Potential customers who are genuinely interested in what you have to offer.
So where do these customers look for you? The same place they get all of their information: online. Living in the information age means that wherever there is an internet connection, there is an opportunity. As such, this search for information can take many forms, which means that you need a detailed digital marketing strategy.